Head of Global Brand & Marketing (Consultant)
Experiential marketing agency with offices in London and US.
Ranked #1 on Google for three years, showcasing effective SEO strategies and strong online presence
Pitched, presented, negotiated, and onboarded numerous new clients, generating a total of $5 million in new business
Successfully rolled out a US office, winning three new accounts within the first six months
Designed and implemented a comprehensive marketing strategy that drove brand growth and visibility
Executed a complete brand refresh, including new brand guidelines that aligned with the agency’s mission
Handled all copywriting, crafting the strapline “Connecting brands with human nature” to encapsulate Purity’s ethos
Led a website redesign that improved user experience and effectively conveyed brand messaging.
Oversaw SEO operations, maintaining Google ranking
Conducted LinkedIn and HubSpot outreach to engage potential clients and expand the agency network
Managed awards submissions and press releases to elevate brand recognition and visibility
Developed content strategy, overseeing video production and photography to enrich Purity’s story
Redesigned presentation templates for consistency and creativity across all communications
“Today at Purity we are celebrating the birthday of a very special person, our Global Brand and Marketing Director, Caroline Jones. Caroline has had an incredible career and was once even a Purity client when she ran her own successful agency! Unfortunately, during Covid she suffered from very serious illness due to the Coronavirus which she battled showing amazing resilience and inner strength to pull through. Following a period of recovery Caroline kindly introduced us to a significant new client, before coming on board at Purity to project direct a major campaign, and then demonstrating to us the huge value of utilising her experience to develop our marketing and new business strategy.
Since then, she has helped transform our business with two back-to-back years of record revenues. She has driven our re-brand and new website, strengthened our SEO positioning, won us awards, launched marketing campaigns, run wellness sessions for the team, and is now playing a key role in our relaunch into the US market. All while living life on her terms, now residing on the edge of the jungle just 50 yards from the beach in Costa Rica. During the dark winter months in the UK, it has been quite something seeing Caroline on our calls glowing with health and happiness in the sunshine!
Happy birthday Caroline from us all at Purity! You are an industry legend.”
Mark Dunn, CEO Purity
